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Starbucks and Netflix show quality can bob to the surface
Interesting that when you’re trying to turn round an ocean liner of the company – in this case Starbucks – you turn to TV/film despite the performance marketing protagonists (most media agencies and a number of supposedly creatives ones too) turning away from the medium. Chatbots don’t inspire consumers or the troops. Starbucks could use … The post Starbucks and Netflix show quality can bob to the surface first appeared on More About Advertising.
Interesting that when you’re trying to turn round an ocean liner of the company – in this case Starbucks – you turn to TV/film despite the performance marketing protagonists (most media agencies and a number of supposedly creatives ones too) turning away from the medium. Chatbots don’t inspire consumers or the troops. Starbucks could use …
The post Starbucks and Netflix show quality can bob to the surface first appeared on More About Advertising.