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Nike moves on from ‘Just Do It’ to ‘So Win’ in Super Bowl return
The verdicts on yesterday’s Super Bowl ads will be rolling in – we hope to have an AI one among others – but the early standout has been Nike’s from Wieden+Kennedy (its first SB spot for 27 years), not least because the mighty sportswear giant debuts its new slogan: ‘So Win.’ ‘So Win,’ featuring female … The post Nike moves on from ‘Just Do It’ to ‘So Win’ in Super Bowl return first appeared on More About Advertising.
The verdicts on yesterday’s Super Bowl ads will be rolling in – we hope to have an AI one among others – but the early standout has been Nike’s from Wieden+Kennedy (its first SB spot for 27 years), not least because the mighty sportswear giant debuts its new slogan: ‘So Win.’ ‘So Win,’ featuring female …
The post Nike moves on from ‘Just Do It’ to ‘So Win’ in Super Bowl return first appeared on More About Advertising.
