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Beware The Platform Incrementality Trap
Programmatic attribution always comes with a push and pull dynamic. There are the methodologies and theories embraced by advertisers and ad tech vendors. And then there’s how those theories are put to practice in the form of actual programmatic metrics and conversion events is another matter. One important example is the growth of incrementality measurement. […] The post Beware The Platform Incrementality Trap appeared first on AdExchanger.
Programmatic attribution always comes with a push and pull dynamic. There are the methodologies and theories embraced by advertisers and ad tech vendors. And then there’s how those theories are put to practice in the form of actual programmatic metrics and conversion events is another matter. One important example is the growth of incrementality measurement. […]
The post Beware The Platform Incrementality Trap appeared first on AdExchanger.
