Seeing Through The Smoke And Mirrors: Transparency In The AI Age

Transparency has become the currency of credibility in advertising. As clients demand more outcomes-based accountability, agencies, media companies and online platforms promise more transparency. But how much of this is empty rhetoric and how much of it is an earnest commitment? For those folks who think clients are bluffing, I would advise waking up to […] The post Seeing Through The Smoke And Mirrors: Transparency In The AI Age appeared first on AdExchanger.

Apr 30, 2025 - 14:27
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Seeing Through The Smoke And Mirrors: Transparency In The AI Age

Transparency has become the currency of credibility in advertising. As clients demand more outcomes-based accountability, agencies, media companies and online platforms promise more transparency. But how much of this is empty rhetoric and how much of it is an earnest commitment? For those folks who think clients are bluffing, I would advise waking up to […]

The post Seeing Through The Smoke And Mirrors: Transparency In The AI Age appeared first on AdExchanger.