AdExchanger

Super Bowl Advertisers Tried To Play It Safe – But Some...

This year's Super Bowl commercials relied on comic relief and highlighted noncon...

YouTube Won TV, Or Did TV Win YouTube?; Down Like A Lea...

Like And Subscribe YouTube is officially bigger on TV than it is on mobile and d...

Kevel Extends To Walled Garden Retail Media With Nexta ...

The convergence of on-site retail and shopping across the web got a little more ...

Measurement Real Talk, With INCRMNTAL’s Maor Sadra

Marketing mix modeling is a pain in Maor Sadra’s butt. And not only because some...

Inuvo’s New Audience Model Generator Claims To Target P...

On Tuesday, software company Inuvo launched IntentKey, an audience insights plat...

Getting Past “Non”; Unnamed Philly Team Wins Pro Footba...

Netflix’s programmatic platform is a tough sell in Europe. Plus, awkward euphemi...

Hyundai Is In Hot Pursuit Of Incremental Reach

Hyundai's latest campaign, titled “The Road,” debuted during the NFL AFC and NFC...

Bloomberg Is Bullish On Contextual Advertising And FAST...

To attract advertisers, Bloomberg is pitching them on not just reach but context...

Quality, Transparency And Trust Will Define The Future ...

The ad tech industry stands at a crossroads. After years of rapid growth driven ...

Hallucinating A Super Bowl Ad; Does Roblox Ad Services ...

Google just can’t seem to win with its Gemini ads. Plus, what’s the deal with Ro...

Advertising Isn’t A Major Growth Driver For Top News Pu...

The New York Times and News Corp are two prime case studies in how news publishe...

Why Stephen Yap Moved To Perion After Nearly Two Decade...

When Stephen Yap started at DoubleClick in 2001 as an account director, the worl...

Fetch Is Playing The Super Bowl With A $1.2 Million Liv...

This weekend, the rewards app Fetch is debuting its very first Super Bowl ad, wh...

Comic: Conversion!

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...

Everyone Has A CDP; Meta’s All In On AI Ad Automation

Meta quietly launched a product and loudly updated another. Plus, DeepSee.io’s n...

Pinterest’s Performance Play Pays Off

Pinterest has been reshaping itself as a performance marketing platform for the ...

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