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Pinterest’s Performance Play Pays Off
Pinterest has been reshaping itself as a performance marketing platform for the past few years, CEO Bill Ready told investors during the company’s Q4 earnings call Thursday. That transformation is starting to pay off. Pinterest reported $1.2 billion in Q4 revenue, an 18% year over year increase – and its first-ever billion-dollar quarter. Its full-year […] The post Pinterest’s Performance Play Pays Off appeared first on AdExchanger.
Pinterest has been reshaping itself as a performance marketing platform for the past few years, CEO Bill Ready told investors during the company’s Q4 earnings call Thursday. That transformation is starting to pay off. Pinterest reported $1.2 billion in Q4 revenue, an 18% year over year increase – and its first-ever billion-dollar quarter. Its full-year […]
The post Pinterest’s Performance Play Pays Off appeared first on AdExchanger.