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Advertising Isn’t A Major Growth Driver For Top News Publishers
The New York Times and News Corp are two prime case studies in how news publishers are evolving to be less reliant on ad revenue. Both publishers reported their most recent earnings on Wednesday (Q4 for The New York Times, Q2 for News Corp, which operates on a different fiscal calendar than most). And both […] The post Advertising Isn’t A Major Growth Driver For Top News Publishers appeared first on AdExchanger.
The New York Times and News Corp are two prime case studies in how news publishers are evolving to be less reliant on ad revenue. Both publishers reported their most recent earnings on Wednesday (Q4 for The New York Times, Q2 for News Corp, which operates on a different fiscal calendar than most). And both […]
The post Advertising Isn’t A Major Growth Driver For Top News Publishers appeared first on AdExchanger.
