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Measurement Real Talk, With INCRMNTAL’s Maor Sadra
Marketing mix modeling is a pain in Maor Sadra’s butt. And not only because some people have mistakenly assumed that his incrementality measurement startup, INCRMNTAL, uses MMM technology. (“We are not MMM!” Sadra states emphatically for the record on this week’s episode of AdExchanger Talks.) The problem is that many measurement companies are promoting MMM […] The post Measurement Real Talk, With INCRMNTAL’s Maor Sadra appeared first on AdExchanger.
Marketing mix modeling is a pain in Maor Sadra’s butt. And not only because some people have mistakenly assumed that his incrementality measurement startup, INCRMNTAL, uses MMM technology. (“We are not MMM!” Sadra states emphatically for the record on this week’s episode of AdExchanger Talks.) The problem is that many measurement companies are promoting MMM […]
The post Measurement Real Talk, With INCRMNTAL’s Maor Sadra appeared first on AdExchanger.
