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OMD Shares Its Alternative ID Strategy At Programmatic IO
The number of alternative IDs in the market is daunting. But OMD has a philosophy for determining which IDs will work best for brands’ needs. Emily Proctor, the ad agency’s executive director of data and technology solutions, shared that philosophy at AdExchanger’s Programmatic IO in Las Vegas on Tuesday. It boils down to this: “Test, […] The post OMD Shares Its Alternative ID Strategy At Programmatic IO appeared first on AdExchanger.
The number of alternative IDs in the market is daunting. But OMD has a philosophy for determining which IDs will work best for brands’ needs. Emily Proctor, the ad agency’s executive director of data and technology solutions, shared that philosophy at AdExchanger’s Programmatic IO in Las Vegas on Tuesday. It boils down to this: “Test, […]
The post OMD Shares Its Alternative ID Strategy At Programmatic IO appeared first on AdExchanger.
