YouTube Wins The Everyscreen; For Chatbot To Chatbad
Short Attention Span Theater Marketers are obsessed with TV’s “big screen” experience. But YouTube’s strategy marries the “big and little screen,” reports Marketing Brew. The Google-owned video platform has been steadily growing its position across linear TV, streaming and short-form social video. Basically, YouTube is leaning into viewers’ shorter-than-ever attention spans – and their growing […] The post YouTube Wins The Everyscreen; For Chatbot To Chatbad appeared first on AdExchanger.

Short Attention Span Theater Marketers are obsessed with TV’s “big screen” experience. But YouTube’s strategy marries the “big and little screen,” reports Marketing Brew. The Google-owned video platform has been steadily growing its position across linear TV, streaming and short-form social video. Basically, YouTube is leaning into viewers’ shorter-than-ever attention spans – and their growing […]
The post YouTube Wins The Everyscreen; For Chatbot To Chatbad appeared first on AdExchanger.