The 7 Best Social Media Monitoring Tools in 2025 (+ Why Monitoring Is Critical)

Learn why social media monitoring matters — and pick one of the seven tools from this list to never miss a brand mention again.

May 18, 2025 - 11:28

The 7 Best Social Media Monitoring Tools in 2025 (+ Why Monitoring Is Critical)

No one likes to be left on ‘seen’ — not your friends, not your partner, and definitely not your social media community.

Social media monitoring is the process of tracking your brand mentions, post comments, and direct messages (DMs) on all major social media channels.

Sounds simple, right? Reply to every comment, DM, and brand mention you receive. But messages start slipping through the cracks as your social media presence expands.

Maybe you’re on many social media channels, and it’s hard to respond everywhere promptly
Maybe your social followers have ballooned rapidly (yay!), and the number of messages and customer queries you receive is piling by the minute
Maybe you’re held by a thread and respond to every DM, comment, and direct tag, but miss the organic brand mentions (where you’re not directly tagged)

Enter: Social media monitoring tools. These are tools that collate all your social media conversations under one roof. In this article, I’ll share a list of the seven best ones.

But before that, let’s tackle some common FAQs:

Why is social media monitoring essential for your social media strategy?
What’s the difference between social media monitoring and social listening?
Do you need a social media monitoring software when you’re able to track everything manually?

4 benefits of social media monitoring

What’s the harm in post and ghost? Social media monitoring is often an overlooked part of a social strategy. After all, if you’re posting consistently, is it really a problem?

Here’s the thing: Social media is a two-way street. It’s a place to build a community of people who might benefit from your product or service. Posting without interacting with your followers is like treating social media as a billboard on a highway.

Social media monitoring upholds the sentiment and potential of social media as a whole — communicating with people and forming strong connections. But even beyond this, social media monitoring has plenty of benefits to contribute to the success of your marketing strategies:

1. It helps you understand customer sentiment

Social media analytics are great, but data isn’t everything. Social media monitoring tools help you gain qualitative feedback about your product or service and understand what people actually feel about your social media content.

For example, skincare influencer Aishwarya Kandpal shared how Solved Labs could improve their packaging experience using her Instagram Stories. She also shared how her community had the same complaints from the brand.

The above is a great example of how social media monitoring can help you capture useful customer feedback about your products or services from actual buyers. (It’s not clear if the brand ever responded to Aishwarya, though their packaging has not changed since she shared the feedback).

2. It protects your reputation

Brand reputation is a fickle thing: One piece of misinformation or misunderstanding and your image could take a knock. Social media monitoring could come to the rescue here — it helps you spot negative comments, complaints, and crises early on and nip them in the bud.

For example, the curly hair care brand Fix My Curls faced a scam when a marketplace sold low-quality dupes of their products. When customer complaints rolled in, the brand jumped in with the armor of social media monitoring to educate customers on spotting a fake product. By reacting to the news on time and providing a new, real product if a customer received a dupe, Fix My Curls preserved its brand reputation.

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A post shared by Fix My Curls ➰ Curly and Wavy Hair Care (@fiixmycurls)

Reputation management is a crucial aspect of running a business. Social media monitoring helps you avert a crisis on time and understand consumer sentiment.