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WPP merges Grey into Ogilvy – another one bites the dust
And then there were three (big) WPP ad brands: Ogilvy, VML and WPP Media. Not that long ago the line-up included AKQA, Grey, JWT, Ogilvy, VML, Y&R and media agencies Essence, MediaCom, Mindshare and Wavemaker (apologies to the much-missed Maxus.) According to WPP this is a matter of “realigning financials” with the Grey brand name … The post WPP merges Grey into Ogilvy – another one bites the dust first appeared on More About Advertising.
And then there were three (big) WPP ad brands: Ogilvy, VML and WPP Media. Not that long ago the line-up included AKQA, Grey, JWT, Ogilvy, VML, Y&R and media agencies Essence, MediaCom, Mindshare and Wavemaker (apologies to the much-missed Maxus.) According to WPP this is a matter of “realigning financials” with the Grey brand name …
The post WPP merges Grey into Ogilvy – another one bites the dust first appeared on More About Advertising.
