Here’s What Ad Buyers Took Away From The 2025 TV Upfront Season
Between TV upfronts last week and the IAB’s Newfronts the week before that, it’s been a jam-packed and star-studded fortnight’s worth of pitches to the advertising industry. But now that all the dust and confetti has settled, negotiations between marketers, agencies, networks and streamers are only just getting started. The post Here’s What Ad Buyers Took Away From The 2025 TV Upfront Season appeared first on AdExchanger.

Between TV upfronts last week and the IAB’s Newfronts the week before that, it’s been a jam-packed and star-studded fortnight’s worth of pitches to the advertising industry. But now that all the dust and confetti has settled, negotiations between marketers, agencies, networks and streamers are only just getting started.
The post Here’s What Ad Buyers Took Away From The 2025 TV Upfront Season appeared first on AdExchanger.