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The Retail Media Reckoning: Why Incrementality Is The Metric That Matters
With a growing array of platforms and channels competing for consumer attention, advertisers have been increasingly looking for ways to understand which ads and placements drive engagement and sales – not just engagement and sales that would have happened anyway but true incrementality. At the same time, retail media has emerged as the fastest-growing segment […] The post The Retail Media Reckoning: Why Incrementality Is The Metric That Matters appeared first on AdExchanger.
With a growing array of platforms and channels competing for consumer attention, advertisers have been increasingly looking for ways to understand which ads and placements drive engagement and sales – not just engagement and sales that would have happened anyway but true incrementality. At the same time, retail media has emerged as the fastest-growing segment […]
The post The Retail Media Reckoning: Why Incrementality Is The Metric That Matters appeared first on AdExchanger.
