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Global regulators up stakes in murky media marketplace
The US Federal Trade Commission has conditionally cleared Omnicom’s proposed merger with IPG by accepting a consent order that prevents the merged entity from steering ad dollars away from media publishers based on their political or ideological viewpoints. Which should make X owner and on/off Trump best buddy Elon Musk happy (Elon has accused advertisers … The post Global regulators up stakes in murky media marketplace first appeared on More About Advertising.
The US Federal Trade Commission has conditionally cleared Omnicom’s proposed merger with IPG by accepting a consent order that prevents the merged entity from steering ad dollars away from media publishers based on their political or ideological viewpoints. Which should make X owner and on/off Trump best buddy Elon Musk happy (Elon has accused advertisers …
The post Global regulators up stakes in murky media marketplace first appeared on More About Advertising.
