14 Ways to Get More Followers on TikTok in 2025

One of my favorite things about TikTok is that it doesn’t play favorites. Even the newest accounts have a fair shot at reaching thousands (or millions!) of people.

The idea of a “welcoming” algorithm might feel strange to long-time creators and social media managers, but if there ever was one, it would be TikTok’s. 

The social media platform is bursting with potential. With over 1.58 billion users spending nearly an hour every day on the app, chances are your audience is already waiting to discover — and follow — you.

Now, follower count isn’t everything. But it does open doors. It helps you build trust, unlock cool features like the TikTok Shop, and grow a loyal community that vibes with your content.

In this guide, you’ll learn how to get more followers on TikTok using 14 solid, no-fluff, actionable tips.

Just real, practical strategies that work. If you prefer watching over reading, we’ve summarized the top five tips for you in video form, too:

1. Choose a niche (and stick to it)

It’s tempting to throw stuff on the wall and see what sticks — especially on TikTok, where the vibes are more chilled thaon n other social media platforms. But having a niche — even a broad one — has plenty of benefits:

• It tells the TikTok algorithm what your content is about
• It helps you filter your content ideas to a specific topic
• It helps you build authority and trust in your industry
• It makes you more memorable to TikTok users

Kirsti Lang, a Senior Content Writer at Buffer, grew her following by over 1,000% in 30 days. One of her core learnings was that a niche (or a handful of connected niches) is immensely valuable for growing a loyal following.

“If you do find a video you enjoy or find helpful in your FYP, you may tap over to the creator’s profile to see if there are more,” she says. “And if what you find there is a hot mess of all sorts of unrelated things, you’re going to bounce back to the FYP without tapping ‘follow’ real fast.”

Annie-Mai Hodge, founder of Girl Power Marketing, agrees: “People are wanting and searching for spaces and communities where they belong, where they can relate, and where they feel understood,” she says. “So they’re actively looking for creators who get them, or provide an experience for them like escaping — it’s why #BookTok is so huge.”

If you feel constricted by having a singular niche, have a broad one that can fit multiple content pillars — quenching your desire for spontaneity and creativity without violating the algorithm’s preference for cohesiveness.

For example, Kirsti first posted about various topics: her job at Buffer, her love of Taylor Swift, and her fitness routine. But despite one of her Swiftie videos going viral, her watcher-to-follower conversion rate remained low.

Her other videos about how to land a remote job did much better for that metric, even if they didn’t go viral.