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The CTV Slump Advertisers Want; The CMA Isn’t Done With Google
Cost Per Minimizing The CTV landscape is thriving. So why are CPMs going down? Per Digiday, although the CTV ad market in the US is reportedly poised to exceed $33 billion dollars this year, vendors have seen CPMs dip between 10% and 30% year-over-year, with the average nonpremium ad buy coming in below $30. What’s […] The post The CTV Slump Advertisers Want; The CMA Isn’t Done With Google appeared first on AdExchanger.
Cost Per Minimizing The CTV landscape is thriving. So why are CPMs going down? Per Digiday, although the CTV ad market in the US is reportedly poised to exceed $33 billion dollars this year, vendors have seen CPMs dip between 10% and 30% year-over-year, with the average nonpremium ad buy coming in below $30. What’s […]
The post The CTV Slump Advertisers Want; The CMA Isn’t Done With Google appeared first on AdExchanger.
