Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work

This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.

Jun 25, 2025 - 05:08
 0
Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work

This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.

  • The “You” in YouTube
  • Let’s talk CTV in NYC
  • Netflix’s traditional TV foray, Disney’s AI protections, YouTubers’ AI awakening and more

The ‘You’ in YouTube

A session titled “YouTube Decoded” featuring YouTube employees is usually a dead giveaway that the inner-workings of the Google-owned video platform’s algorithm will not, in fact, be decoded. Turns out, that was a misperception by me.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.