The 7 Best AI Video Generators for Creators and Marketers, Tried and Tested

These AI video tools can help you write scripts, generate clips, optimize your editing, and even talk to the camera for you. Here’s a look at some of the best AI video tools I’ve tested, along with how to use them, who they’re best for, and how much they cost.

Feb 9, 2025 - 21:50

The 7 Best AI Video Generators for Creators and Marketers, Tried and Tested

I took my first foray back into AI video generators when the first version of this article came out in mid-2024.

I was pretty impressed with what was on offer at the time, but my initial assessment was that, while there were some helpful AI-driven features in the world of video, nothing could really change the game for me just yet.

As I updated this article in 2025, let me tell you — I’ve just had my socks knocked off by some absolutely incredible AI video generators and tools.

What's pretty cool, too, is that there is a huge spectrum of functionality when it comes to AI video generators, too.

The artificial intelligence tools on this list can do everything from helping you remove a couple of "ums" to complete video creation — think entire fantasy worlds from scratch.

Which is incredible because, let's be real: Creating enough video content to satisfy the TikTok, YouTube, or Instagram algorithm is not easy.

Scripting, filming, editing — video requires multiple steps. Plus, all these tasks involve very different skill sets. Just because you’re great at talking to a camera doesn’t necessarily mean you’re great at editing video, and vice versa.

But thanks to the ever-growing list of AI video tools, you might not have to.

I spent hours testing every AI video generator and tool I could get my hands on — my computer's fan is still recovering, but don't worry, I had a great a time — and I've pulled together a pretty diverse list of some of the best.

They're not ranked from best to worst — they're all really different, so direct comparison isn't really possible. Instead, I've arranged them in order of ease of use.

So, whether you're a content creator, marketer, or just someone who wants to make better videos, there's something here for you.

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To help compare the AI video generators and tools a little better — and create videos a marketer or creator would actually be able to use in their day-to-day work — I asked all the tools with AI video generation capabilities to create a video based on the same prompt: "A young woman working on her laptop in a home office."

1. Canva

Best AI video tool for generating simple AI videos without a learning curve

You already know Canva for its graphic design capabilities — but did you know it also has an AI-powered video editor?

Canva's Magic Studio offers AI-generated video editing tools, including text-to-video, auto-visual effects, and even AI avatars. If you’re already using Canva for design, it’s a smooth addition to your workflow.

In terms of text-to-video, I was really impressed with Canva's built-in AI video generator. It worked fast, and the video clips were realistic — surprisingly so when it came to human faces and hands (AI generators' usual nemeses).

Of course those AI animations on typography and other graphics are a huge timesaver, too! Fun fact: I used this feature to animate a static design for the intro to Buffer Chat: The Podcast.

Canva pricing: Free with limited features; Pro plans start at $12.99/month.