HubSpot Marketing Blog

Every Team Should Know Its Earned Media Value — Here's Why

Most brands chase exposure. They pour money into ads and PR, hoping to ...

16 Social Media Video Examples to Inspire Your Next Vid...

These days, video is absolutely essential to get people to discover you...

Level Up Your Content Marketing Funnel — Here’s How I M...

There are several customer personas to consider when creating content. ...

Main Character Energy: What Black Panther Can Teach You...

“Inclusive marketing is all about brands acknowledging the many ways th...

A Deep Dive Into the Different Types of AI Agents and W...

I have seen things I wouldn’t have believed even a few years ago. ChatG...

My Favorite B2B Email Marketing Examples and What Teams...

A Microsoft study found that people spend 15% of the workday checking e...

Social Media Engagement: How to Make Your Brand the Lif...

Engagement on social media is like mingling at a party. There could be...

8 Must-Have Tips for Writing Landing Page Copy That Con...

Conversion copywriters — the people who write landing page copy that co...

How Heike Young Uses Humor to Transform B2B Marketing

It's rare that a B2B marketer is funny on LinkedIn. 

How I Built a $2.6 Million Agency in Year One Without a...

Prior to launching my own marketing business, I worked at athletic appa...

The HubSpot Blog's Social Media Video Trends Report: Da...

2025 is upon us, and a new year brings new trends and new challenges. I...

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