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Google Tells Advertisers To Forget The Funnel And Buy More CTV Ads
According to Google, DV360 now reaches 98% of CTV households in the US and represents 5 billion hours of ad-supported watch time per month – roughly 40% more than The Trade Desk and 90% more than Amazon’s DSP. The post Google Tells Advertisers To Forget The Funnel And Buy More CTV Ads appeared first on AdExchanger.
According to Google, DV360 now reaches 98% of CTV households in the US and represents 5 billion hours of ad-supported watch time per month – roughly 40% more than The Trade Desk and 90% more than Amazon’s DSP.
The post Google Tells Advertisers To Forget The Funnel And Buy More CTV Ads appeared first on AdExchanger.
