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WPP axes GroupM for WPP Media
Yet another big change is coming at WPP – inevitable given its slow or no-growth and becalmed share price – with GroupM, its once all-conquering media business, to be rebranded as WPP Media. GroupM consists mainly of EssenceMediacom, Mindshare and Wavemaker. Big media pitches tend to be holding company operations these days (although there’s usually … The post WPP axes GroupM for WPP Media first appeared on More About Advertising.
Yet another big change is coming at WPP – inevitable given its slow or no-growth and becalmed share price – with GroupM, its once all-conquering media business, to be rebranded as WPP Media. GroupM consists mainly of EssenceMediacom, Mindshare and Wavemaker. Big media pitches tend to be holding company operations these days (although there’s usually …
The post WPP axes GroupM for WPP Media first appeared on More About Advertising.
