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Should Cannes Lions be more focused on practical business solutions?
The industry responds to comments made by Arthur Sadoun, the Publicis Groupe chief executive, who said clients should be offered 'immediate' practical business solutions they can deploy as soon as they leave the festival.
The industry responds to comments made by Arthur Sadoun, the Publicis Groupe chief executive, who said clients should be offered 'immediate' practical business solutions they can deploy as soon as they leave the festival.
