Almost Half of Google Searches Are Branded. Here’s Why That Matters

But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searches—meaning people are actively seeking out specific companies and products they already know. Yep, nearly half of what people type into Google includes a…Read more ›

May 30, 2025 - 13:18
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Almost Half of Google Searches Are Branded. Here’s Why That Matters
But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searches—meaning people are actively seeking out specific companies and products they already know. Yep, nearly half of what people type into Google includes a
Read more ›