Cannes Briefing: A sunburned reckoning

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Cannes has always thrived on the blur: part conference, part fever dream, part reputation management exercise with a rosé chaser. But this year, before you even see the beach, there’s a different kind of friction: immigration protocols, risk memos and quiet absences that don’t make it to LinkedIn.

Just don’t expect to hear it on stage — that’s if you even made it here. Getting to Cannes has never been as simple as booking a flight. It’s a ritual of corporate theatrics — months of PowerPoint decks, internal politicking and rationalizations as to why beachfront panels and Aperol at noon count as brand strategy.

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