SEO Blog by Ahrefs

Generative Engines Are Breaking Web Analytics and Hurti...

May 26, 2025  0

I was looking at our LLM filter in Ahrefs Web Analytics and noticed some common ...

AI Content Marketing 101: Strategies from Someone Who L...

May 26, 2025  0

It gives me a “second brain” and superhuman speed, and takes care of all the ted...

An Analysis of AI Overview Brand Visibility Factors (75...

May 26, 2025  0

Soon it won’t be a case of “Should I, or shouldn’t I optimize for AI Overviews?”...

What 75,000 Brands Taught Us About Getting Mentioned in...

May 26, 2025  0

Soon it won’t be a case of “Should I, or shouldn’t I optimize for AI Overviews?”...

The SEO Bots That ~140 Million Websites Block the Most

May 22, 2025  0

Blocking these bots will mostly impact the link index of the tools. They won’t b...

Google Made It So You Can’t Track Clicks From AI Mode

May 22, 2025  0

Google just rolled out AI Mode to US users. I was testing if the clicks would sh...

Google AI Mode Is Here, But You Can’t Track It Properly

May 21, 2025  0

Google just rolled out AI Mode to US users. I was testing if the clicks would sh...

Do Higher Content Scores Mean Higher Google Rankings? W...

May 21, 2025  0

The AI Bots That ~140 Million Websites Block the Most

May 21, 2025  0

There’s a cost to bots crawling your websites and there’s a social contract betw...

LLMO Is in Its Black Hat Era

May 20, 2025  0

That’s where we are with optimizing for visibility in LLMs (LLMO), and we need m...

74% of New Webpages Include AI Content (Study of 900k P...

May 19, 2025  0

At Ahrefs, our machine learning team has built an AI content detector (codenamed...

Insights From 55.8M AI Overviews Across 590M Searches—A...

May 19, 2025  0

In traditional Ahrefs fashion, I wanted to do the largest data study ever done o...

Share of Search: How to Calculate, Use, And Improve It

May 18, 2025  0

For example, let’s say your brand gets 20,000 searches in a month, and your thre...

Semantic SEO: The Advanced Skill Most SEOs Pretend to U...

May 18, 2025  0

It’s not a different type of SEO. You don’t need to do wildly different things. ...

PPC Keyword Research for Google Ads: A First-Timer’s Guide

May 18, 2025  0

When I asked experts for their #1 PPC tip for beginners (see my introduction to ...

15 AEO Tools That Will Help You Optimize for LLMs

May 16, 2025  0

We’re moving from chasing traffic, to competing for brand visibility. We’re thin...