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Restoring trust in public relations: How ethical PR builds long-term credibility
In an era of misinformation, AI-generated content, and click-driven headlines, trust has become public relations’ most endangered asset. The 2025 Edelman Trust Barometer offers a sobering view: 68% of global respondents say they distrust business leaders, a 12-point jump from just a year prior. Even more troubling, 70% believe CEOs, government officials, and journalists deliberately […] The post Restoring trust in public relations: How ethical PR builds long-term credibility first appeared on Agility PR Solutions.
In an era of misinformation, AI-generated content, and click-driven headlines, trust has become public relations’ most endangered asset. The 2025 Edelman Trust Barometer offers a sobering view: 68% of global respondents say they distrust business leaders, a 12-point jump from just a year prior. Even more troubling, 70% believe CEOs, government officials, and journalists deliberately […]
The post Restoring trust in public relations: How ethical PR builds long-term credibility first appeared on Agility PR Solutions.
