Viagra takes home the Pharma Grand Prix at 2025 Cannes Lions

The Cannes Lions-winning work answered the question of how to promote Viagra in a country where pharma ads are banned and intimacy is considered a taboo subject.

Jun 16, 2025 - 21:28
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Viagra takes home the Pharma Grand Prix at 2025 Cannes Lions
The Cannes Lions-winning work answered the question of how to promote Viagra in a country where pharma ads are banned and intimacy is considered a taboo subject.