Public Relations

How AI is Shaping the Future of Communications

There’s no need to be overwhelmed by AI. Gini Dietrich describes how it can tran...

How to Create ChatGPT Prompts for Public Relations

Whitney Deterding shows how to use ChatGPT prompts in public relations to manage...

Celebrating 300 Episodes of the Spin Sucks Podcast

Celebrate a Huge Milestone with Us! Our 300th episode of the Spin Sucks podcast ...

Maximize Your Writing Productivity With AI Tools

In the world of communications, how you say something matters. Sa Bal explores h...

The Future of the PR Industry In an AI World

Explore the future of PR in a world where AI will do creative things almost more...

Supercharging AI Tools for Your Day-to-Day Comms Work

In this article, Gini Dietrich shows you how to enhance AI output and boost prod...

Why Every Entrepreneur Needs Media Training

Media interviews boost brand awareness in a way marketing can’t achieve. Ryan Ba...

Earned Media Among Corporate Silence and Fragmented Bub...

In this article, Gini Dietrich details how the landscape of earned media is evol...

Charge What You’re Worth: 9 Steps to Create Solutions-B...

In this article, Gini Dietrich details a 9-step process that allows you to incor...

5 Questions to Ask During a Communications Post-Mortem

Communicators spend a great deal of time on the front end of an important projec...

The Struggles We All Have With the PESO Model©

The PESO Model© is a total no-brainer for 2024 and beyond PR, but that doesn’t m...

How to Convince an SME to Back E-E-A-T

Victor Ijidola shows how to collaborate with a subject matter expert and use the...

How to Use Anti-Fragile Tactics to Predict the Future

Gini Dietrich says if you want to enhance your ability to predict the future, yo...

Women-Owned Agencies and Solopreneurs Are the Future

Burnout, harassment, and fewer opportunities are some reasons women leave tradit...

When Your Client Wants to Replace You with Generative AI

AI can analyze data, but it can't network over coffee. Gini Dietrich describes h...

Embracing Humor and Building Trust Through a Crisis 

Sometimes the most effective strategy to turn a crisis on its head is to embrace...

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