Why more brands should be considering an owned event strategy

I find myself paraphrasing the Eurythmics and Aretha Franklin to tell you that brands are now 'doing it for themselves'.

May 9, 2025 - 11:38
 0
Why more brands should be considering an owned event strategy
I find myself paraphrasing the Eurythmics and Aretha Franklin to tell you that brands are now 'doing it for themselves'.