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VCCP turns National Lottery scratch cards into a real life game
Allwyn is seeking out a new generation of National Lottery players with a campaign designed to tempt digital-weary younger consumers to “Add some play” into their lives. A group of friends is sent on a real-life scavenger hunt for scratch cards in a bid to position the game as a natural part of their social … The post VCCP turns National Lottery scratch cards into a real life game first appeared on More About Advertising.
Allwyn is seeking out a new generation of National Lottery players with a campaign designed to tempt digital-weary younger consumers to “Add some play” into their lives. A group of friends is sent on a real-life scavenger hunt for scratch cards in a bid to position the game as a natural part of their social …
The post VCCP turns National Lottery scratch cards into a real life game first appeared on More About Advertising.
