Public Relations

Building a Strategic Communications Measurement Framework

CEOs love metrics that move the needle. Gini Dietrich shows you how to report PR...

Taking Measurement a Step Further In 2025

According to the State of PR Measurement from Muck Rack, 86% of PR practitioners...

7 Steps to Overcome Negative Online Press

Jennifer Norene outlines seven steps for brands to overcome bad press, get negat...

Your Earned Media Strategy Needs a Complete Overhaul

Stop chasing traditional media hits and start building real influence. Gini Diet...

Evolving the PESO Model© With Academia and Research

The PESO Model Certification collaborates with USC Annenberg School for Communic...

The Three Steps to Creating Your Own Successful Podcast

There are three steps—prep, production, and promotion—to creating your own succe...

How Growth Hacks Drive Quick Wins and Brand Visibility

Want to show quick results in a new PR role? Gini Dietrich has 10 growth hacks y...

Lessons In Crisis Communications from CPK

California Pizza Kitchen’s response to a recent delivery mistake offers several ...

How to Turn Data Into Engaging PR Stories

We live in a data-driven world that helps businesses make better decisions, but ...

The Importance of Teaching (and Learning) Negotiation S...

Have you ever noticed how many women struggle with the “What is your rate?” ques...

The Communicator’s Guide to the 2025 Earned Media Mosaic

NEW RESEARCH: How will earned media strategies evolve in 2025's hyper-fragmented...

Standing Out by Finding Your PR Niche

Specialization sets you apart, builds credibility, and attracts clients seeking ...

Using the PESO Model© to Rebuild Institutional Trust

The 2025 Trust Barometer reveals a crisis of grievance, with 61% of global citiz...

How AI Search Is Changing the PR Game

The rules of PR are changing. With AI-powered search becoming the new gatekeeper...

How AI Will Change the PESO Model In 2025

Integration used to be manual and based on gut instinct. Now, Gini Dietrich says...

5 PR Predictions for 2025

As the annual predictions fly, Dustin Siggins explores 5 PR predictions for comm...

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