Public Relations

How Audio Storytelling Can Illuminate the Human Experience

According to Dave Purdy, brands looking for a powerful pathway to effective bran...

The 50 Best AI Prompts For Public Relations Professionals

Boost your PR campaigns with these AI prompts optimized specifically for public ...

Charge What You’re Worth: 9 Steps to Create Solutions-B...

In this article, Gini Dietrich details a 9-step process that allows you to incor...

10 Reasons to Ditch the RFP Process In Your Agency Search

Gini Dietrich details why the RFP process is detrimental to both brands and agen...

The AI-SEO Connection: Tips to Boost Your Online Presence

Paul Gomes delves into how AI is revolutionizing SEO and how communicators can u...

Navigating the New Frontier of AI In Public Relations

Ethical AI in PR starts with proper data training. Gini Dietrich details how you...

Using the PESO Model© In a Communications Campaign

Every successful PESO Model© program begins with owned media. Without it, Gini D...

The No BS Podcasting Guide for You and Your Clients

There is a lot of advice online about podcasting, but Danny Brown cautions many ...

Building a Strategic Communications Measurement Framework

CEOs love metrics that move the needle. Gini Dietrich shows you how to report PR...

The Communicator’s Guide to the 2025 Earned Media Mosaic

NEW RESEARCH: How will earned media strategies evolve in 2025's hyper-fragmented...

The Power of Online Communities

Online communities are transforming the way brands connect with audiences. Meg C...

Valuable Friction: The Communications Secret Ingredient

Using AI in your content creation? Great! But don't let it eliminate valuable fr...

5 PR Predictions for 2025

As the annual predictions fly, Dustin Siggins explores 5 PR predictions for comm...

How AI Search Is Changing the PR Game

The rules of PR are changing. With AI-powered search becoming the new gatekeeper...

Mastering the Integration Magic of the PESO Model©

Ready to transform your marketing approach? Gini Dietrich describes how true PES...

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