Public Relations

Optimizing Content for Generative Search, AI, and SEO

All of the generative search changes have people on edge, but there isn't much t...

Writing Effective News Releases and Pitches

Scott Bartnick shares 4 steps for writing pitches and press releases that levera...

Eight Key Tips for Simplifying Complex B2B Content

Producing great content in the B2B tech space is hard, especially when it has to...

The Enduring Value of Recognition In Creative Industries 

Recognition is essential for motivating teams, enhancing job satisfaction, and d...

Using the PESO Model© In a Communications Campaign

Every successful PESO Model© program begins with owned media. Without it, Gini D...

Navigating the New Frontier of AI In Public Relations

Ethical AI in PR starts with proper data training. Gini Dietrich details how you...

How Audio Storytelling Can Illuminate the Human Experience

According to Dave Purdy, brands looking for a powerful pathway to effective bran...

The 50 Best AI Prompts For Public Relations Professionals

Boost your PR campaigns with these AI prompts optimized specifically for public ...

The Two-Question Test for CEOs Considering Political St...

Before you hit send: critical considerations for CEOs contemplating political st...

The Effect of Generative Search On Video Marketing

The Google Search Generative Experience (SGE) is here and changing how content i...

What B2B Startups Get Wrong About Marketing

Meg Crumbine looks at where B2B startup marketing often goes wrong and how the P...

The AI-SEO Connection: Tips to Boost Your Online Presence

Paul Gomes delves into how AI is revolutionizing SEO and how communicators can u...

How I Landed an Interview With Forbes in Five Hours

The news cycle moves quickly so how can you insert your company into a relevant ...

10 Reasons to Ditch the RFP Process In Your Agency Search

Gini Dietrich details why the RFP process is detrimental to both brands and agen...

How Growth Hacks Drive Quick Wins and Brand Visibility

Want to show quick results in a new PR role? Gini Dietrich has 10 growth hacks y...

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