Principal Media Has Potential, But Only With Strong Quality Controls

Over the last few months, the subject of principal media (PM), or principal-based buying, has entered the ad tech zeitgeist. Principal media is the process where media agencies purchase media in advance, in bulk, and then resell it to their clients, often at a price that is higher than they paid but lower than what […] The post Principal Media Has Potential, But Only With Strong Quality Controls appeared first on AdExchanger.

Mar 17, 2025 - 05:42
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Principal Media Has Potential, But Only With Strong Quality Controls

Over the last few months, the subject of principal media (PM), or principal-based buying, has entered the ad tech zeitgeist. Principal media is the process where media agencies purchase media in advance, in bulk, and then resell it to their clients, often at a price that is higher than they paid but lower than what […]

The post Principal Media Has Potential, But Only With Strong Quality Controls appeared first on AdExchanger.