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The Omnicom-IPG Merger Gets A Second Look; Publishers Clash With Google AI Overviews
Omnicom and IPG have both received additional information requests from the FTC about their merger. Plus, publishers don’t know how AI overviews fit into their referral traffic. The post The Omnicom-IPG Merger Gets A Second Look; Publishers Clash With Google AI Overviews appeared first on AdExchanger.
Omnicom and IPG have both received additional information requests from the FTC about their merger. Plus, publishers don’t know how AI overviews fit into their referral traffic.
The post The Omnicom-IPG Merger Gets A Second Look; Publishers Clash With Google AI Overviews appeared first on AdExchanger.
