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How Home Alarm System Brand ADT Learned To Love CTV
CMOs and CFOs aren’t known for having the most harmonious relations. Marketing folks are all about sizzle reels and impressions counts, while the finance folks are focused on the bottom line. But CMOs who prioritize performance metrics can be “best friends” with their CFO, said DeLu Jackson, chief marketing and communications officer at home alarm […] The post How Home Alarm System Brand ADT Learned To Love CTV appeared first on AdExchanger.
CMOs and CFOs aren’t known for having the most harmonious relations. Marketing folks are all about sizzle reels and impressions counts, while the finance folks are focused on the bottom line. But CMOs who prioritize performance metrics can be “best friends” with their CFO, said DeLu Jackson, chief marketing and communications officer at home alarm […]
The post How Home Alarm System Brand ADT Learned To Love CTV appeared first on AdExchanger.
