Scope3’s latest launch is as much about the economics of ad tech as it is about AI

The latest releases from one of the most storied names in ad tech point to disruption.

Mar 17, 2025 - 05:03

Scope3’s latest launch is as much about the economics of ad tech as it is about AI

Last week, Scope3 made a series of product announcements, touching on two of the hot-button issues in ad tech right now: brand safety and ad curation. This is a further sign that competition in ad tech is heating up.

First of all, it’s worth recapping the particulars of the launch — Digiday earlier perused the details in an interview with Scope3 CEO Brian O’Kelley — which included an “agentic advertising platform” among a raft of tie-ups. Among the high-profile names involved are Amazon, Google, Meta and The Trade Desk.

At the core of all the announcements was “AI-driven media optimization,” including a hub for agentic media products, a curation offering whereby users can use a centralized application to set controls across supply-side platforms, and a Brand Standards tool.

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