Brand Architecture in the AI Era

AI isn’t just changing how brands communicate—it’s redefining what brands are. When 73% of marketing teams use generative AI, brand identity becomes a negotiation between human intent and machine interpretation.

Mar 16, 2025 - 21:11
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Brand Architecture in the AI Era

Brand Architecture in the AI Era

AI isn’t just changing how brands communicate—it’s redefining what brands are. When 73% of marketing teams use generative AI, brand identity becomes a negotiation between human intent and machine interpretation.