Posts

Using the PESO Model© In a Communications Campaign

Feb 9, 2025  0

Every successful PESO Model© program begins with owned media. Without it, Gini D...

The Enduring Value of Recognition In Creative Industries 

Feb 9, 2025  0

Recognition is essential for motivating teams, enhancing job satisfaction, and d...

How Audio Storytelling Can Illuminate the Human Experience

Feb 9, 2025  0

According to Dave Purdy, brands looking for a powerful pathway to effective bran...

The Truth About Long-Term Communications Success

Feb 9, 2025  0

The 50 Best AI Prompts For Public Relations Professionals

Feb 9, 2025  0

Boost your PR campaigns with these AI prompts optimized specifically for public ...

The Two-Question Test for CEOs Considering Political St...

Feb 9, 2025  0

Before you hit send: critical considerations for CEOs contemplating political st...

The Effect of Generative Search On Video Marketing

Feb 9, 2025  0

The Google Search Generative Experience (SGE) is here and changing how content i...

What B2B Startups Get Wrong About Marketing

Feb 9, 2025  0

Meg Crumbine looks at where B2B startup marketing often goes wrong and how the P...

Navigating the New Frontier of AI In Public Relations

Feb 9, 2025  0

Ethical AI in PR starts with proper data training. Gini Dietrich details how you...

The AI-SEO Connection: Tips to Boost Your Online Presence

Feb 9, 2025  0

Paul Gomes delves into how AI is revolutionizing SEO and how communicators can u...

How I Landed an Interview With Forbes in Five Hours

Feb 9, 2025  0

The news cycle moves quickly so how can you insert your company into a relevant ...

10 Reasons to Ditch the RFP Process In Your Agency Search

Feb 9, 2025  0

Gini Dietrich details why the RFP process is detrimental to both brands and agen...

5 PR Lessons From Wicked and Its Most Iconic Characters

Feb 9, 2025  0

Kim Markus shares five 5 PR lessons from Wicked - Elphaba, Glinda, and the rest ...

Building a Strategic Communications Measurement Framework

Feb 9, 2025  0

CEOs love metrics that move the needle. Gini Dietrich shows you how to report PR...

Taking Measurement a Step Further In 2025

Feb 9, 2025  0

According to the State of PR Measurement from Muck Rack, 86% of PR practitioners...

7 Steps to Overcome Negative Online Press

Feb 9, 2025  0

Jennifer Norene outlines seven steps for brands to overcome bad press, get negat...