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Saucony Shifts Strategy to Focus on Community and Conne...

Back in October, Saucony's chief marketing officer (CMO) Joy Allen-Altimare told...

PMG takes home gold in final indie league of the year

The7stars moved into the top five while two new agencies made it into the league.

Andrew Noel and Sophia Zhang to Succeed Brad Simms at GALE

Stagwell agency GALE has named Andrew Noel as its new global chief executive off...

MMM Is Going To Fail Us Again, Unless We All Think Bigger

I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you t...

Joffe Books hires Rob Power as marketing director

Joffe Books has hired Rob Power as marketing director.

Ask An SEO: Does Dwell Time After Google Ad Clicks Impa...

Does PPC impact SEO? Find out if dwell time and user engagement from Google Ads ...

6 Instagram Analytics Tools That Will Help You Grow You...

Instagram analytics can be a goldmine of insights to help you grow. This article...

Lack of objectivity and helpful feedback hampering crea...

The research was conducted by Better Briefs and Flood & Partners, in partnership...

EA and Mother ship real-life companions to lonesome gamers

Campaign is designed to promote video-game title Split Fiction.

Phaidon hires Netta Rabin as publisher, children's books

Phaidon has hired Netta Rabin as publisher, children’s books, while Meagan Benne...

Marketing Budget: How Much Should Your Team Spend in 20...

As a marketer, I’ve learned firsthand that developing a marketing budge...

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