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The CMO wake-up call: New U.S. marketing budgets research reveals bigger spend and flat KPIs as AI’s influence transforms strategy
New agency research reveals a shifting landscape for B2B marketers—where AI-fueled transformation is redefining how marketing leaders spend budget on programs, hire staff and agencies, and evaluate ROI. The new report, 2025 U.S. Marketing Budgets Update: The CMO Wake-Up Call, was released by B2B deep tech integrated PR and digital communications agency 10Fold, which supports […] The post The CMO wake-up call: New U.S. marketing budgets research reveals bigger spend and flat KPIs as AI’s influence transforms strategy first appeared on Agility PR Solutions.
New agency research reveals a shifting landscape for B2B marketers—where AI-fueled transformation is redefining how marketing leaders spend budget on programs, hire staff and agencies, and evaluate ROI. The new report, 2025 U.S. Marketing Budgets Update: The CMO Wake-Up Call, was released by B2B deep tech integrated PR and digital communications agency 10Fold, which supports […]
The post The CMO wake-up call: New U.S. marketing budgets research reveals bigger spend and flat KPIs as AI’s influence transforms strategy first appeared on Agility PR Solutions.
