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Saucony Shifts Strategy to Focus on Community and Connection
Back in October, Saucony's chief marketing officer (CMO) Joy Allen-Altimare told ADWEEK she wanted to bridge the gap between performance and lifestyle. Now, five months on, the exec is spearheading a campaign that does just that: "Run as One." The new initiative debuts with a fast-paced, 30-second campaign film highlighting running as a communal experience....
Back in October, Saucony's chief marketing officer (CMO) Joy Allen-Altimare told ADWEEK she wanted to bridge the gap between performance and lifestyle. Now, five months on, the exec is spearheading a campaign that does just that: "Run as One." The new initiative debuts with a fast-paced, 30-second campaign film highlighting running as a communal experience....
