Posts

B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer

B2B Marketing Analytics That Every Team Needs to Track ...

Mar 5, 2025 0

I primarily work with B2B clients, so I’m getting very well-versed in B...

McVitie’s Signature ad puts the focus on indulgence to the 'Mth' degree

McVitie’s Signature ad puts the focus on indulgence to ...

Mar 5, 2025 0

TBWA/London created the campaign.

IAB report: 'All media will have become retail media by 2030'

IAB report: 'All media will have become retail media by...

Mar 5, 2025 0

IAB‘s Futurescape study aims to demonstrate what media will look like in 2030.

Why I don’t want to be labelled a ‘female leader’

Why I don’t want to be labelled a ‘female leader’

Mar 5, 2025 0

It’s essential for leaders to reject outdated labels and foster environments whe...

Top 10 creative books to ignite your imagination

Top 10 creative books to ignite your imagination

Mar 5, 2025 0

From design classics to thought-provoking fiction, a list of standout books reco...

Will DeepSeek change the game in AI branding?

Will DeepSeek change the game in AI branding?

Mar 5, 2025 0

As AI brands seek to build trust and familiarity, DeepSeek’s bold identity signa...

SiriusXM Names Scott Walker As Its New Chief Advertising Revenue Officer, Tasked With Expanding Reach and Improving Measurement

SiriusXM Names Scott Walker As Its New Chief Advertisin...

Mar 5, 2025 0

Radio and digital audio business SiriusXM named executive Scott Walker as its ne...

Leukoplast ad shines light on healing 'undeserved' injuries

Leukoplast ad shines light on healing 'undeserved' inju...

Mar 5, 2025 0

Campaign was created by Publicis London.

Omnicom-IPG merger gains support, Krakowsky’s $48.6m ‘golden’ pay raises ‘concern’

Omnicom-IPG merger gains support, Krakowsky’s $48.6m ‘g...

Mar 5, 2025 0

Two leading proxy advisory groups recommended shareholders vote in favour of acq...

How to Create a Social Media Marketing Strategy in 7 Steps

How to Create a Social Media Marketing Strategy in 7 Steps

Mar 5, 2025 0

Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI...

Reddit cofounder Alexis Ohanian teams with Kevin Rose to resurrect Digg

Reddit cofounder Alexis Ohanian teams with Kevin Rose t...

Mar 5, 2025 0

Plans for Digg include a mobile-first redesign and using AI for content quality ...

CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy via @sejournal, @marthavanberkel

CMO Guide To Schema: How Your Organization Can Implemen...

Mar 5, 2025 0

Structured data markup turns your website into a strategic asset, expanding disc...

Remembering Susan DeFreitas

Remembering Susan DeFreitas

Mar 5, 2025 0

Remembering author and editor Susan DeFreitas, whose life was cut short by cancer.

Long-serving T&Pm boss Sarah Golding steps down

Long-serving T&Pm boss Sarah Golding steps down

Mar 5, 2025 0

Sarah Golding, global partner and former London CEO at WPP’s T&Pm is leaving the...

Spain’s Burns mines Old Spice ad history for new pirate epic

Spain’s Burns mines Old Spice ad history for new pirate...

Mar 5, 2025 0

Seems you have to go to Spain for some fun these days. Recently we’ve had LOLA M...

Sarah Golding steps down from T&Pm after 23 years

Sarah Golding steps down from T&Pm after 23 years

Mar 5, 2025 0

Global partner is planning to take some time off before looking for her next role.

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