Pepsi, Coke and Snickers: are big advertisers losing the plot?

Soon la crème of the creative world (adland version) will be gathering for the Cannes Lions, including (if recent years are any guide) lots of big brand clients. Those brave enough to risk not getting back into the US anyway. It’s good that clients are interested in creativity (as well as a few days in … The post Pepsi, Coke and Snickers: are big advertisers losing the plot? first appeared on More About Advertising.

May 21, 2025 - 09:02
 0
Pepsi, Coke and Snickers: are big advertisers losing the plot?

Soon la crème of the creative world (adland version) will be gathering for the Cannes Lions, including (if recent years are any guide) lots of big brand clients. Those brave enough to risk not getting back into the US anyway. It’s good that clients are interested in creativity (as well as a few days in …

The post Pepsi, Coke and Snickers: are big advertisers losing the plot? first appeared on More About Advertising.