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How Kellanova Feasts On Purchase Data
Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. This week, we’re catching up the CPG holding company Kellanova, which owns Pop-Tarts, Pringles, Froot Loops and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase data to snack on. The person who’s in charge of taste-testing those retail data suppliers […] The post How Kellanova Feasts On Purchase Data appeared first on AdExchanger.
Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. This week, we’re catching up the CPG holding company Kellanova, which owns Pop-Tarts, Pringles, Froot Loops and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase data to snack on. The person who’s in charge of taste-testing those retail data suppliers […]
The post How Kellanova Feasts On Purchase Data appeared first on AdExchanger.
