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Fashion Brands Are Now Partnering With Media Titans to Spur Significant Sales Boost
When the Swedish apparel retailer signed up Karl Lagerfeld to design a limited-time collection in 2004, it raised hackles in haute couture circles. But after the entire Karl Lagerfeld x H&M collection sold out in a few hours, H&M never looked back. For the ensuing 20 years, it signed deals with a who's who of...
When the Swedish apparel retailer signed up Karl Lagerfeld to design a limited-time collection in 2004, it raised hackles in haute couture circles. But after the entire Karl Lagerfeld x H&M collection sold out in a few hours, H&M never looked back. For the ensuing 20 years, it signed deals with a who's who of...
