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Exclusive: How Disney and Prudential Surprised Oscars Viewers in New Ads
The race for the Best Picture statue wasn't the only dramatic narrative playing out on Oscar night. Throughout the evening, viewers have been treated to a four-part mini-movie courtesy of first-time sponsor Prudential. The custom campaign was orchestrated for the financial giant by Disney's in-house creative studio, Disney Creative. (The Mouse House owns ABC and...
The race for the Best Picture statue wasn't the only dramatic narrative playing out on Oscar night. Throughout the evening, viewers have been treated to a four-part mini-movie courtesy of first-time sponsor Prudential. The custom campaign was orchestrated for the financial giant by Disney's in-house creative studio, Disney Creative. (The Mouse House owns ABC and...
