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Dotdash Meredith Brings Its Contextual Targeting Solution To The Open Web
Dotdash Meredith (DDM) is expanding its performance-focused contextual targeting solution, D/Cipher, to third-party inventory. D/Cipher+ – plus sign product nomenclature is officially inescapable – was announced during the publisher’s Q4 2024 earnings call on Wednesday. DDM reported $522 million in overall Q4 revenue, a 10% year-over-year improvement. Ad revenue was up 3% YOY, in part due […] The post Dotdash Meredith Brings Its Contextual Targeting Solution To The Open Web appeared first on AdExchanger.
Dotdash Meredith (DDM) is expanding its performance-focused contextual targeting solution, D/Cipher, to third-party inventory. D/Cipher+ – plus sign product nomenclature is officially inescapable – was announced during the publisher’s Q4 2024 earnings call on Wednesday. DDM reported $522 million in overall Q4 revenue, a 10% year-over-year improvement. Ad revenue was up 3% YOY, in part due […]
The post Dotdash Meredith Brings Its Contextual Targeting Solution To The Open Web appeared first on AdExchanger.
