Digital Marketing

Amid uncertainty, ad tech mavens turn to startups

DoubleVerify pledges $1 million to Europe-based ad tech fund, as The Trade Desk ...

AI Chatbots Fail News Accuracy Test, BBC Study Reveals ...

BBC study finds leading AI chatbots consistently distort news content, raising c...

Publicis Sports creates dedicated women’s sports unit

Targeting what it sees as a $1.28 billion marketplace, Women's Sports Connect wi...

Advertisers: Google LSA Lead Quality Drops After Auto L...

There are a number of advertisers in the local space who are complaining that th...

Google: How To Tell If Google Sees Tabbed Navigation

Did you ever want to validate to see if Google or other search engines can see y...

Google Ads Gambling and Games Policy Update On April 14th

Google will update its advertising policy around gambling and gaming on April 14...

Google Ads Support Account Re-Verification During Ongoi...

Google Ads is asking some advertisers to re-verify their accounts during an acti...

Bing Tests Dropping AI Labels From AI Answers

Microsoft seems to be testing dropping the AI labels and other interaction featu...

What Is Conversion Rate Optimization? (Quick Start Guide)

Conversion rate optimization means increasing the percentage of users who conver...

How to Create a Marketing Calendar (+ 5 Free Templates)

A marketing calendar helps you plan and execute marketing activities consistentl...

What Is Quality Score? And How It Impacts Your Google Ads

Quality Score is a tool that helps you measure the quality and relevance of your...

The rundown: How Trump’s tariffs could put marketers in...

Marketers planning around potential tariffs have a tough choice to make: spend l...

How U.K.-based creators took advantage of the U.S. TikT...

In the week following the United States’ Jan. 19 TikTok outage — the seven days ...

How podcasters are measuring videos’ role in growing in...

Without a proper way to measure videos' effectiveness in growing incremental aud...

Programmatic snafu speak, translated: a guide to the us...

The programmatic doublespeak handbook.

If Google’s cookie phase-out ever comes, here’s what a ...

As the future of third-party cookies remains rather ambiguous, Mars has started ...

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