How kid-rearing tips are helping Willa Bennett reignite legacy media brands

This story was first published by Digiday sibling WorkLife

After scooping up a shelfful of journalistic honors at Zalando’s online fashion and lifestyle publication Highsnobiety (four National Magazine Awards, anyone?), Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor in chief of Hearst’s Cosmopolitan and Seventeen.

Since taking charge last September, Bennett has brought her tech-savvy, generationally engagement from Highsnobiety, as well as the social team at Condé Nast’s GQ and Bustle Digital Group, to two of consumer publishing’s most iconic titles. Her secret weapon? Parenting books, of all things.

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